89% of mobile users in India carry just one handset

According to “Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets” an overwhelming majority (89%) of mobile users in India, just like the US, use just one mobile handset. Read more on 89% of mobile users in India carry just one handset…

Indian Language in print, internet, TV: Report

IAMAI & IMRB have released a report “Report on Vernacular Content: 2009“. I had conveyed my thoughts on this subject to IMRB for this report. Some of the highlights from this report are, Read more on Indian Language in print, internet, TV: Report…

Market share of Mobile Handsets in India

According to the article “Local Brands and Samsung grow at Nokia’s expense in India” the market share of mobile handsets in India is,

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Mobile handsets and status symbol

During IPL3 we saw many TV ads of mobile handsets, all of them were not so well known to the Indian mobile users (Spice, Lava, Zen, Micromax).

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