US Mobile Ad Spending Up By 80% in 2010

Thursday, October 21st, 2010

According to the latest report from eMarketer Mobile Ad spend in the US has gone up by 80% in 2010.

Forecast: Digital ad spend in India

Tuesday, October 5th, 2010

According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer

With latest Bollywood flops, SMS ads get creative

Friday, June 25th, 2010

The last few weeks we have witnessed two big flops in Bollywood - Kites & Raavan. Just yesterday I received a SMS,

Online ad revenue to surpass newspapers in U.S. by 2014

Wednesday, June 16th, 2010

According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like,

Is the size of Mobile marketing really big in the US?

Monday, May 31st, 2010

According to Ravi Kiran, chief executive officer, South Asia and emerging market leader, specialist solutions, Starcom MediaVest Group, Of the overall interactive or digital marketing budget, marketers allocate only 1.3 per cent on mobile in the US and Europe, and 2.5 per cent in Asia. Advertisers in Africa ...