Mobile advertising spend in India: $35.4 million for 2011

Mobile ventures are the hottest topic in India today, it might get hotter after the acquisition of Instagram by Facebook for $1b. While the mobile internet usage (WAP & App) has been growing well in India the monetization has been a challenge on the mobile.

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US Mobile Ad Spending Up By 80% in 2010

According to the latest report from eMarketer Mobile Ad spend in the US has gone up by 80% in 2010. Read more on US Mobile Ad Spending Up By 80% in 2010…

Forecast: Digital ad spend in India

According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer
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With latest Bollywood flops, SMS ads get creative

The last few weeks we have witnessed two big flops in Bollywood – Kites & Raavan. Just yesterday I received a SMS, Read more on With latest Bollywood flops, SMS ads get creative…

Online ad revenue to surpass newspapers in U.S. by 2014

According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like, Read more on Online ad revenue to surpass newspapers in U.S. by 2014…