How big is the mobile marketing opportunity from WAP sites in India?

Saturday, October 25th, 2008

Last numbers from TRAI for September 2008, 10 million mobile users added in Sept (7.69m GSM, 2.34m CDMA) Total number of mobile users: 315 m (slurp!). In August the user base was 305.24 m. India is the 'fastest' growing wireless/mobile market and the second largest market after China.

Will Print ads in India become unaffordable?

Friday, July 25th, 2008

If you want to advertise in English print media the most sought out brand is the Times of India (BCCL). The youth in this country likes it (Page 3). Kids these days just don't bother to read the main section :-( but then going to a circus may be more ...

Mobile Advertising in India

Sunday, June 24th, 2007

With Mobiles becoming very popular in India, mobile portals are bumping into a problem which I had encountered a decade ago – how to monetize from this medium. The problems encountered in the web and mobile mediums are very different. Few points that come to my mind are,