With latest Bollywood flops, SMS ads get creative
Friday, June 25th, 2010The last few weeks we have witnessed two big flops in Bollywood - Kites & Raavan. Just yesterday I received a SMS,
The last few weeks we have witnessed two big flops in Bollywood - Kites & Raavan. Just yesterday I received a SMS,
Online ad revenue to surpass newspapers in U.S. by 2014
Wednesday, June 16th, 2010According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like,
Is the size of Mobile marketing really big in the US?
Monday, May 31st, 2010According to Ravi Kiran, chief executive officer, South Asia and emerging market leader, specialist solutions, Starcom MediaVest Group, Of the overall interactive or digital marketing budget, marketers allocate only 1.3 per cent on mobile in the US and Europe, and 2.5 per cent in Asia. Advertisers in Africa ...
Mobile Marketing size in India
Saturday, May 15th, 2010Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud,
How big is the mobile marketing opportunity from WAP sites in India?
Saturday, October 25th, 2008Last numbers from TRAI for September 2008, 10 million mobile users added in Sept (7.69m GSM, 2.34m CDMA) Total number of mobile users: 315 m (slurp!). In August the user base was 305.24 m. India is the 'fastest' growing wireless/mobile market and the second largest market after China.
