Is the size of Mobile marketing really big in the US?

According to Ravi Kiran, chief executive officer, South Asia and emerging market leader, specialist solutions, Starcom MediaVest Group,

Of the overall interactive or digital marketing budget, marketers allocate only 1.3 per cent on mobile in the US and Europe, and 2.5 per cent in Asia. Advertisers in Africa allot more than 50 per cent of their total interactive budgets to mobile…More

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Mobile Marketing size in India

Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud, Read more on Mobile Marketing size in India…

How big is the mobile marketing opportunity from WAP sites in India?

Last numbers from TRAI for September 2008,

  • 10 million mobile users added in Sept (7.69m GSM, 2.34m CDMA)
  • Total number of mobile users: 315 m (slurp!). In August the user base was 305.24 m.
  • India is the ‘fastest’ growing wireless/mobile market and the second largest market after China.

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Will Print ads in India become unaffordable?

If you want to advertise in English print media the most sought out brand is the Times of India (BCCL). The youth in this country likes it (Page 3). Kids these days just don’t bother to read the main section 🙁 but then going to a circus may be more fun than reading about what is happening in the parliament.

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Mobile Advertising in India

With Mobiles becoming very popular in India, mobile portals are bumping into a problem which I had encountered a decade ago – how to monetize from this medium. The problems encountered in the web and mobile mediums are very different. Few points that come to my mind are, Read more on Mobile Advertising in India…