International Women’s Day – Women outpace men in mobile usage

Usage of mobile apps by women

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15% of smartphone users in India go for unlimited data plan

According to Nielsen’s study on data plans of smartphones users in the world majority (42%) in India prefer to pay by the MB and only 15% opt for unlimited data plan.

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Prepaid mobile plan usage: 88% in India, 2% in Korea

Nielsen has analyzed how mobile users around the world pay for their mobile usage. With billions of mobile users around the world (of which about 800m from India alone!) research companies are busy analyzing many aspects of mobile users (data plans, number of mobile handsets, prepaid vs postpaid, smartphone vs feature phone).

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89% of mobile users in India carry just one handset

According to “Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets” an overwhelming majority (89%) of mobile users in India, just like the US, use just one mobile handset. Read more on 89% of mobile users in India carry just one handset…

Its time to pay more attention to women in India, I mean for the mobile apps

Analytics these days has become very crucial for every industry. And when it comes to men vs women everybody notices it with great interest. Nielsen’s recent report “Smartphones in India: Web Browsing is for Men, Texts are For Women” has highlighted the smartphone usage of men and women in India. To summarize, Read more on Its time to pay more attention to women in India, I mean for the mobile apps…