Nielsen has analyzed how mobile users around the world pay for their mobile usage. With billions of mobile users around the world (of which about 800m from India alone!) research companies are busy analyzing many aspects of mobile users (data plans, number of mobile handsets, prepaid vs postpaid, smartphone vs feature phone).
According to a report from Nielsen, prepaid mobiles are popular in emerging markets. India ranks 2nd only after Russia. Prepaid users are not known for being loyal to their mobile operators, they just terminate the connection if they find a better plan from another operator. But getting a connection in India is not as easy as it use to be before – one has to give all necessary documents.