In 2012, 56% of the India’s online shoppers came from tier-II cities, towns

Today the festival Makara Sankranti and Pongal are being celebrated in Karnataka, Andhra Pradesh, Tamil Nadu. Makara Shankranti is the harvest festival. The festive Wishing you all a happy Sankranti & Pongal (this resembles the statement issued by our Chief Ministers, Prime Minister!). Rangoli is an Indian art practiced a lot in South India.

Read more on In 2012, 56% of the India’s online shoppers came from tier-II cities, towns…

Small towns finally making its presence felt on India’s internet map

Diwali is being celebrated from October 25-27 in India. Wishing you all a Happy Diwali.

Yesterday’s press release from IAMAI (in association with IMRB) about India’s internet penetration is very interesting. For those, like me, who live in Tier-1 cities “assume” that most of the metro population is on the net.  Wrong. The findings from the report are,

Read more on Small towns finally making its presence felt on India’s internet map…

Rural broadband in India could become a reality

Broadband connectivity (or should we say ‘availability’) has been reasonably good in Indian metros over the last 5 years. I do hear often from friends who are unable to get broadband connection from telcos like Airtel because of ‘non availability of ports’ in their locality. I do hope wireless broadband (BWA) does become a reality this year in India, that will ensure the availability of broadband for every home.

Read more on Rural broadband in India could become a reality…

Not just politicians, now offline & online stores after non-metros, villages of India

Our politicians often claim “I am a poor farmer”, other than owning farm lands not sure how many of them have ever done real farming.

Indian retail industry is about $43,500 crore, will grow to $84,000 crore by 2015 (Pitch Magazine, March 2011 issue). Offline retail stores like Marks & Spencer, which has an ‘unaffordable tag’, has been struggling to make its presence felt in India. Marks & Spencer is now planning on expanding to non-metros, Tier-2 towns. The ambiance of the stores in the small towns will be the same as their stores in metros.

Read more on Not just politicians, now offline & online stores after non-metros, villages of India…

Small Towns in India: Food for thought

Read an interesting article in ET “Small Towns, Big Appetite“, every business in India is looking at Tier-2 and Tier-3 cities to expand their business. MNCs were just not able to stay away from India and now they cannot afford to stay away from small towns of India. Read more on Small Towns in India: Food for thought…