Digital advertising spend in India to cross $1 billion in 2016: GroupM

Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report.

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Online advertising in India to touch $1.6 billion in 2019

As per McKinsey Global Institute (MGI), India’s consumer markets will witness exponential growth during the period 2005-2025. India is expected to be the 5th largest consumer market globally by 2025. Read more on Online advertising in India to touch $1.6 billion in 2019…

Online advertising in India: 2011 report card, 2012 projections

Pitch Madison Media Advertising Outlook 2012 held in New Delhi on Feb 17, 2012 sheds some light on the advertising market in India for the year 2012. Before that some numbers for advertising marketing in India for 2011, Read more on Online advertising in India: 2011 report card, 2012 projections…

TV viewership by the language in India

According to Pitch Madison Media Advertising Outlook 2011, the TV medium grew at rate of 24% [Pitch Magazine, Feb 2011]. The size of the ad pie in 2010 was Rs 23,646 crore, TV had the highest share of Rs 10,539 crore.

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