Archives for December 2008

Site Review: Online Movie Ticketing Sites

I regularly buy movie tickets online. Bangaloreans have many choices but primarily the ones that come to my mind are – Fame Cinemas, PVR Cinemas and INOX. It must be noted that these three movie theater chains are big guys. Spending few lacs of Rupees to improve their portal will not even cause a dent in their balance sheets. What few of them lack is the will.

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ALLOWED: Serving legal notices through Facebook

According to this article on CNET,

A court in Australia has ruled that lawyers foreclosing on a couple’s home can serve them with legal documents through Facebook. The purpose of the suit: to let a couple know that they’re about to lose their home through foreclosure after defaulting on a loan.  Legal experts say U.S. law isn’t far behind.

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Rangoli: Low cost, alternate advertising

Odyssey Bookstore, Indiranagar, Bangalore

Odyssey Bookstore, Indiranagar, Bangalore

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Online Ad Spend Forecast – various projections

With the world economic slowdown every business seems to be hit in some form or the other. Media is no exception. Few interesting reports,

  • US Online ad spending will climb by 8.9% in 2009 (reduced from the earlier projection of 14%), from $23.6 billion to $25.7 billion according to eMarketer. The growth is expected to be 10.9% in 2010 and 13.5% in 2013.
  • According to ZenithOptimedia, India ad spending is expected to grow by 13% in 2009. Internet advertising continues to grow rapidly as advertisers turn to it for its innovation and accountability, which is particularly important in a recession when every line of a budget must be justified. ZeithOptimedia still expects internet advertising to grow by 18% in 2009, including 18% growth in North America and 12% in western Europe. They forecast the internet to take a 15.6% share of global ad expenditure in 2011, 5.2 percentage points ahead of magazines and 5.6 points behind newspapers, having narrowed the gap from 15.1 points in 2008.
  • Newspapers’ advertising volume drops 60 per cent in the first week of November 2008 [source afaqs].
  • Spending cuts will be most severe for newspapers, magazines and radio as advertisers are shifting to digital media (applause!). One bright spot continues to be Internet, which will keep growing. According to GroupM, internet spending will increase 5% in 2009, down from 18% in 2008.

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Obama vows broadband expansion, when will the Indian govt follow suit?

Obama in his weekly radio/web address on Dec 6, 2008 said he would make broadband accessible to every child in the US.

As we renew our schools and highways, we’ll also renew our information superhighway. It is unacceptable that the United States ranks 15th in the world in broadband adoption. Here, in the country that invented the internet, every child should have the chance to get online, and they’ll get that chance when I’m President – because that’s how we’ll strengthen America’s competitiveness in the world.

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