A recent study from Pew throws light on internet penetration and social media usage in developed and developing countries. As expected the growth of social media in developed countries has plateaued. The next wave of growth is going to be from emerging and developing countries. India becomes very important for all internet companies outside India as only Indian has the mass user base they are looking for. When it comes to revenues in the digital space India is yet to catch up with its Western & China counterparts.
In continuation of my earlier post “False Narrative is more dangerous than Fake News“, let us look into a topic which has been discussed at great length by many – fake news. As mentioned in the earlier article, fake news has been there for decades or even centuries.
Fake News has been a challenge across the world. It has become so big that Fake News was Collins Dictionary’s word for 2017. Most readers are unable to differentiate between real and fake news.
According to IAMAI’s report titled, “Digital Advertising in India 2017” consumers are increasingly trusting online ads. Digital ad spend in India is estimated to clock Rs 12,046 crore of the total Rs 59,000 crore in 2018. The digital ad revenue is expected to grow by 30% over 2017.
Karnataka assembly election 2018 campaign is in full swing. Media and election pundits say this assembly election is a ‘litmus test for PM Narendra Modi’. From what I recall, every assembly & by-election since May 2014 has been seen as a litmus test for the Prime Minister.