Digital ad spend in India will grow by 25% in 2018: Pitch Madison Advertising Report

Pitch Madison Advertising Report is the most awaited report on predictions of ad spends in the media and advertising industry. The report is launched by Pitch, in partnership with Madison World. The report talks about the ad spend in the previous and upcoming year for all mediums: Print, TV, OOH, Digital, Radio, and Cinema.

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Advertisers demand toxic free content on Facebook and Google

There has been a lot of talk about fake news on the internet. Facebook and Google have been under pressure to suppress fake news. Not an easy task. But now these internet giafnts have a bigger problem – being held accountable to advertisers. Advertisers want to see toxic free content.

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72% of total digital budgets will be for mobile advertising

According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report, Read more on 72% of total digital budgets will be for mobile advertising…

Digital advertising spend in India to cross $1 billion in 2016: GroupM

Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report.

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Mobile’s global share of ad spend is expected to more than double by 2017

By 2017 internet will be the biggest advertising medium in 12 key markets, according to the report “Advertising Expenditure Forecasts – June 2015” from ZenithOptimedia. Internet ad spend, which will include the mobile, will be representing 28% of global adspend by 2017. The good news is that internet ad spend would overtake traditional TV (just TV sets, doesn’t include TV watched online).

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