Which online ad platform should Indian Postal service buy?

An interesting read on WSJ, the German state owned postal service Deutsche Post AG has acquired nugg.ad AG, Europe’s largest targeted online ad platform. Deutsche Post delivers about 70 million letters a day will start selling online advertising. I had never imagined a postal service could move into online ad space, clearly shows there should be no limits when ideating.

Does anyone know how many letters the Indian Postal service delivers a day? Do you think our Indian Postal service would ever venture into selling online ads? Which ad platform could they ever think of acquiring?

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