An interesting read on WSJ, the German state owned postal service Deutsche Post AG has acquired nugg.ad AG, Europe’s largest targeted online ad platform. Deutsche Post delivers about 70 million letters a day will start selling online advertising. I had never imagined a postal service could move into online ad space, clearly shows there should be no limits when ideating.
Does anyone know how many letters the Indian Postal service delivers a day? Do you think our Indian Postal service would ever venture into selling online ads? Which ad platform could they ever think of acquiring?