Online ad spend: Small percentage of total US political ad spend

Indian politicians were awed by Obama’s online Presidential campaign but here are some details of their upcoming mid-term polls, Read more on Online ad spend: Small percentage of total US political ad spend…

Political online ads to be made accountable in US

In 2009, politicians in India “flirted” with the internet during the general elections. Except for Shashi Tharoor nobody is notably active on the internet.

Read more on Political online ads to be made accountable in US…

Social Media is free, but marketing isn’t

Twitter, Facebook, Orkut are free to use, leveraging them for marketing purposes takes time, expertise and money. According to an article in Businessweek by B.L. Ochman says, Read more on Social Media is free, but marketing isn’t…

Finally ONE politician takes the internet seriously, rather VERY seriously!

Very politicians in India are taking the internet, digital space serioulsy.