Categories: Entrepreneurship

Marketsize of shoes in India, some sole searching

Today’s Economic Times (July 29-Aug 4, 2012) covered about footwear market in India. Some highlights

  • Total market size of footwear industry in India is Rs 26,300 crore, to grow to Rs 38,700 crore by 2015.
  • Luxury shoes at Rs 400 crore.
  • India produces 300 crore pairs of footwear annually, 15% of annual global footwear production.
  • Urban middle class buys 45% of footwear. The balance 55% is accounted by Tier-II and Tier-III of India.
  • A mere 20% of the footwear retail market is organized.
  • Strange, but men account for majority of the footwear market – 60% (Rs 15,800 crore, growing at a CAGR of 10%)
  • Women’s footwear is pegged at Rs 7,900 crore growing at a CAGR of 20%.
  • Women buy 1 branded pair per month, rest is bought from unorganized sector.
  • Men buy 1 branded pair per quarter (guess I don’t belong to this group!)
  • Per capita consumption of shoes in India is 2.5 shoes per year (it was 1.1 in 2011)
BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.

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