Internet in India
It is a well-known fact that branding plays a significant role in the success of any product. For branding to succeed, the "brand recall" needs to be good. And when the brand recall is a result of word-of-mouth marketing, you know the branding has succeeded. With over 560 million internet users, India is the second-largest online market … [Read more] about Brand recall of the WiFi logo in India is very strong
Lately I have been coming across the frustrations faced in the visa application process. Earlier, we would silently bear with all the hurdles and pain in applying for a visa to a Western country. Times have changed. This is New India, a confident India. People want better services, especially when you are paying for the service. Here is one … [Read more] about Fixing the Visa application process with Consent Managers
India has the second largest online population, the rapid Internet access and mobile proliferation is the increasing adoption of digital technologies. The number of people using the internet in India is projected to reach 900 million by 2025 from 692 million in 2022. In 2022, digital advertising accounted for the largest share (48%) and will … [Read more] about How India can solve the Challenges in Digital Advertising starting in 2023
The digital media landscape has changed tremendously over the last decade. Social media has amplified false narratives to alarming levels. Let us set aside Left-Right-Center narratives for a moment. Those indulging in extreme views are not realizing the country's image is taking a beating because of the narratives they are amplifying. The Honorable … [Read more] about Digital Media needs an Online Dispute Resolution system
It is not surprising to see advertising will grow in the year 2021. It does grow year on year, but after a dull 2020 due to the pandemic, the ad revenue had to only grow. Two reports, GroupM [Mint, ET] & Pitch Madison quote different numbers. GroupM's Projections For Advertising For 2021 GroupM forecast report ‘This Year Next Year … [Read more] about Digital Ad spend in India to grow 28% in 2021
