Digital India: Internet users doubles but digital transactions lags

Most reports talk about internet advertising size, the number of internet users in India. But what most internet ventures want is to see is the digital consumer spending, preferably often. Boston Consulting Group & Google’s Feb 2018 report throws some light on this topic. [Continue reading]

Digital ad spend in India will grow by 25% in 2018: Pitch Madison Advertising Report

Pitch Madison Advertising Report is the most awaited report on predictions of ad spends in the media and advertising industry. The report is launched by Pitch, in partnership with Madison World. The report talks about the ad spend in the previous and … [Continue reading]

Advertisers demand toxic free content on Facebook and Google

There has been a lot of talk about fake news on the internet. Facebook and Google have been under pressure to suppress fake news. Not an easy task. But now these internet giafnts have a bigger problem - being held accountable to advertisers. … [Continue reading]

FASTag – Electronic Toll Collection is convenient but needs improvements

Electronic Tolls are common in Western countries. A 2016 study by IIM, Kolkata said the country suffers losses of nearly┬áRs 40,000 crore per year due to delays in transportation. The study also said the delays led to consumption of fuel worth Rs … [Continue reading]

US undergraduate education – not as rosy as it appears

It is that time of the year in the US - high school graduates enter undergraduate programs every Fall. While most of us think it is a rosy picture, it is not. For curriculum & study workload, I think US undergraduate programs from good colleges … [Continue reading]