Come November 2018, the election season in India starts. Five states will hold their assembly elections in Nov/Dec 2018 - Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana. Election season will end with General Elections in May 2019. Media is not complaining, I am not complaining as it will keep us busy and should attract more revenues. … [Read more] about Elections in 2018-19 could give a boost to digital ad revenues in India
It’s amazing how things move in a cyclic fashion. In the days of the Vedas, lessons were taught by word of mouth. Over the years, the spoken word was written down and we began to learn by reading. And now, with the advent of podcasts, we’ve gone back to learning by listening to people speak. … [Read more] about Is Podcasting gaining traction in India, finally?
In continuation of the series, “Building a Political Digital Campaign team in India“, this post focuses on where to publish and promote your content. Also, I throw some light on the usage of Indian language content in a campaign. … [Read more] about How to exploit the potential of Indian Languages in an Election Digital Campaign
In continuation of the series, “Building a Political Digital Campaign team in India“, this post will focus on the websites the team needs to refer to get authentic government data. The visualization of data becomes very important in an election campaign, be it print, TV or digital. A high-quality infographic conveys a lot of messages. … [Read more] about How to Get Facts & Figures For An Election Digital Campaign
In continuation of the series, “Building a Political Digital Campaign team in India“, this post will focus on what qualities a content writer would need to be part of an election digital campaign team. You will need to be a couple of notches above the usual writers to make an impact. … [Read more] about Election Digital Campaign: Background of a Content Team Member