Come November 2018, the election season in India starts. Five states will hold their assembly elections in Nov/Dec 2018 – Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana. Election season will end with General Elections in May 2019. Media is not complaining, I am not complaining as it will keep us busy and should attract more revenues.
According to IAMAI’s report titled, “Digital Advertising in India 2017” consumers are increasingly trusting online ads. Digital ad spend in India is estimated to clock Rs 12,046 crore of the total Rs 59,000 crore in 2018. The digital ad revenue is expected to grow by 30% over 2017.
The number of Internet users in India is expected to reach 402 million by December 2015, registering a growth of 49% over last year
India has a huge population of youth. Each one is interested in owning a smartphone to access the internet.
It looks like all research for internet usage in India will be covering the mobile heavily and just as a courtesy desktop PC will be included. Just yesterday I received the report “Mobile Internet in India – December 2012” from IAMAI. There are 3 types of Mobile internet users in the report,