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Elections in 2018-19 could give a boost to digital ad revenues in India

BG Mahesh · October 30, 2018 · Leave a Comment

Flex banners front of Vidhana Soudha in Bengaluru

Come November 2018, the election season in India starts. Five states will hold their assembly elections in Nov/Dec 2018 – Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana. Election season will end with General Elections in May 2019. Media is not complaining, I am not complaining as it will keep us busy and should attract more revenues. […]

Filed Under: Online Advertising Tagged With: digital advertising in india, election digital campaign, imrb, kpmg

Digital Ad Spend to account for 20% of total ad spend in India 2018

BG Mahesh · May 10, 2018 · Leave a Comment

Taj Mahal

According to IAMAI’s report titled, “Digital Advertising in India 2017” consumers are increasingly trusting online ads. Digital ad spend in India is estimated to clock Rs 12,046 crore of the total Rs 59,000 crore in 2018. The digital ad revenue is expected to grow by 30% over 2017. Mobile (SMS and in-app ads) showed a […]

Filed Under: Online Advertising Tagged With: digital advertising in india, iamai, imrb

India To Cross 400 Million Internet Users By Dec 2015

BG Mahesh · November 17, 2015 · Leave a Comment

Mobile Internet Users in India

The number of Internet users in India is expected to reach 402 million by December 2015, registering a growth of 49% over last year

Filed Under: Internet Tagged With: iamai, imrb, internet penetration, mobile internet

200 million smartphone users in India by 2016

BG Mahesh · December 24, 2014 · Leave a Comment

India to overtake US as the 2nd largest market for smartphones by 2016

India has a huge population of youth. Each one is interested in owning a smartphone to access the internet.

Filed Under: Mobile Tagged With: EMarketer, iamai, imrb, mobile penetration, smartphones

Future internet user base projections will be only for mobile, India to have 165m users by 2015

BG Mahesh · January 4, 2013 · Leave a Comment

It looks like all research for internet usage in India will be covering the mobile heavily and just as a courtesy desktop PC will be included. Just yesterday I received the report “Mobile Internet in India – December 2012” from IAMAI.  There are 3 types of Mobile internet users in the report, Off Deck Users […]

Filed Under: Mobile Tagged With: iamai, imrb, mobile internet, statistics

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