It is not surprising to see advertising will grow in the year 2021. It does grow year on year, but after a dull 2020 due to the pandemic, the ad revenue had to only grow. Two reports, GroupM [Mint, ET] & Pitch Madison quote different numbers. GroupM’s Projections For Advertising For 2021 GroupM forecast report […]
tv advertising
Digital advertising spend in India to cross $1 billion in 2016: GroupM
Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report. India is one of the few large […]
Online advertising in India to touch $1.6 billion in 2019
As per McKinsey Global Institute (MGI), India’s consumer markets will witness exponential growth during the period 2005-2025. India is expected to be the 5th largest consumer market globally by 2025. Advertising Spend in 2014 Advertising spends in 2014 grew by 10% (print, TV, online). The ad spend in 2014 (Jan-Dec) was dominated by political parties (Rs 600 crore […]
Digital advertising in India: 2011 report card, 2012 projections
Pitch Madison Media Advertising Outlook 2012 held in New Delhi on Feb 17, 2012 sheds some light on the advertising market in India for the year 2012. Before that some numbers for advertising marketing in India for 2011, Indian advertising grew 8% at Rs 25,594 cr in 2011 (Rs 9,300 crore in 2003) The last […]
TV viewership by the language in India
According to Pitch Madison Media Advertising Outlook 2011, the TV medium grew at rate of 24% [Pitch Magazine, Feb 2011]. The size of the ad pie in 2010 was Rs 23,646 crore, TV had the highest share of Rs 10,539 crore. With DTH growing in India, the reach of TV has been growing (wish internet […]