Digital Ad Spend to account for 20% of total ad spend in India 2018

According to IAMAI’s report titled, “Digital Advertising in India 2017” consumers are increasingly trusting online ads. Digital ad spend in India is estimated to clock Rs 12,046 crore of the total Rs 59,000 crore in 2018. The digital ad revenue is expected to grow by 30% over 2017.

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Digital ad spend in India will grow by 25% in 2018: Pitch Madison Advertising Report

Pitch Madison advertising report for India is closely watched by the advertising and publishing industry. Radio and digital ad revenues has been projected to increase in India.

Advertisers demand toxic free content on Facebook and Google

Digital advertisers and users are demanding toxic free content. The eco system is worried about the harm toxic content is causing to the society. Due to scale solving this issue is a challenge. Can blockchain help?

72% of total digital budgets will be for mobile advertising

According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report, Read more on 72% of total digital budgets will be for mobile advertising…

Digital advertising spend in India to cross $1 billion in 2016: GroupM

Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report.

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