It is not surprising to see advertising will grow in the year 2021. It does grow year on year, but after a dull 2020 due to the pandemic, the ad revenue had to only grow. Two reports, GroupM [Mint, ET] & Pitch Madison quote different numbers. GroupM’s Projections For Advertising For 2021 GroupM forecast report […]
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Digital Ad Revenue in India hit by COVID-19
Not just India, the entire world is staring at a recession. Though we expect in a couple of months most countries would have controlled the spread of Coronavirus but it may not translate to the revival of the economy immediately. The total lockdown in India was expected by a few, if not many. Most of […]
Digital Ad Spend During Lok Sabha 2019 Elections in India
The Lok Sabha elections (General Elections) in India just concluded and has yet again demonstrated why it is the biggest democracy in the world. Few basis metrics from the recently concluded elections, Elections were held over 39 days 902 million registered voters (814.5 million during 2014 General elections) Voter Turnout: 67.11 per cent (605 million […]
Assembly elections in India not helping digital ad revenues
Just recently few state elections concluded (Chhattisgarh, Madhya Pradesh, Mizoram) and two big ones are going to be held on December 7, 2018 (Rajasthan and Telangana). Earlier I wrote general elections 2019 will be good for digital ad revenues in India. From what I saw these recently held state elections did not fetch any ad […]
Elections in 2018-19 could give a boost to digital ad revenues in India
Come November 2018, the election season in India starts. Five states will hold their assembly elections in Nov/Dec 2018 – Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana. Election season will end with General Elections in May 2019. Media is not complaining, I am not complaining as it will keep us busy and should attract more revenues. […]
