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Online Advertising

Digital Ad spend in India to grow 28% in 2021

BG Mahesh · February 26, 2021 · Leave a Comment

Google to stop tracking users using Cookies in Chrome

It is not surprising to see advertising will grow in the year 2021. It does grow year on year, but after a dull 2020 due to the pandemic, the ad revenue had to only grow. Two reports, GroupM [Mint, ET] & Pitch Madison quote different numbers. GroupM’s Projections For Advertising For 2021 GroupM forecast report […]

Filed Under: Online Advertising Tagged With: online advertising forecast, print advertising, tv advertising

Digital Ad Revenue in India hit by COVID-19

BG Mahesh · March 28, 2020 · Leave a Comment

Traffic to Digital Sites during Covid-19

Not just India, the entire world is staring at a recession. Though we expect in a couple of months most countries would have controlled the spread of Coronavirus but it may not translate to the revival of the economy immediately. The total lockdown in India was expected by a few, if not many. Most of […]

Filed Under: Online Advertising Tagged With: barc, india online advertising, nielsen

Digital Ad Spend During Lok Sabha 2019 Elections in India

BG Mahesh · May 23, 2019 · Leave a Comment

May 30, 2019: Prime Minister Narendra Modi greets President Kovind after taking oath to office in New Delhi

The Lok Sabha elections (General Elections) in India just concluded and has yet again demonstrated why it is the biggest democracy in the world. Few basis metrics from the recently concluded elections, Elections were held over 39 days 902 million registered voters (814.5 million during 2014 General elections) Voter Turnout: 67.11 per cent (605 million […]

Filed Under: Online Advertising Tagged With: election digital campaign, facebook, google

Assembly elections in India not helping digital ad revenues

BG Mahesh · December 5, 2018 · Leave a Comment

People wait with their identity cards to cast their votes for the Assembly elections, in Jabalpur, Madhya Pradesh, Wednesday, Nov 28, 2018.

Just recently few state elections concluded (Chhattisgarh, Madhya Pradesh, Mizoram) and two big ones are going to be held on December 7, 2018 (Rajasthan and Telangana). Earlier I wrote general elections 2019 will be good for digital ad revenues in India. From what I saw these recently held state elections did not fetch any ad […]

Filed Under: Online Advertising Tagged With: digital advertising in india, election digital campaign

Elections in 2018-19 could give a boost to digital ad revenues in India

BG Mahesh · October 30, 2018 · Leave a Comment

Flex banners front of Vidhana Soudha in Bengaluru

Come November 2018, the election season in India starts. Five states will hold their assembly elections in Nov/Dec 2018 – Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana. Election season will end with General Elections in May 2019. Media is not complaining, I am not complaining as it will keep us busy and should attract more revenues. […]

Filed Under: Online Advertising Tagged With: digital advertising in india, election digital campaign, imrb, kpmg

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