The Lok Sabha elections (General Elections) in India just concluded and has yet again demonstrated why it is the biggest democracy in the world. Few basis metrics from the recently concluded elections,
Online Advertising
Assembly elections in India not helping digital ad revenues
Just recently few state elections concluded (Chhattisgarh, Madhya Pradesh, Mizoram) and two big ones are going to be held on December 7, 2018 (Rajasthan and Telangana).
Elections in 2018-19 could give a boost to digital ad revenues in India
Come November 2018, the election season in India starts. Five states will hold their assembly elections in Nov/Dec 2018 – Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana. Election season will end with General Elections in May 2019. Media is not complaining, I am not complaining as it will keep us busy and should attract more revenues.
Digital Ad Spend to account for 20% of total ad spend in India 2018
According to IAMAI’s report titled, “Digital Advertising in India 2017” consumers are increasingly trusting online ads. Digital ad spend in India is estimated to clock Rs 12,046 crore of the total Rs 59,000 crore in 2018. The digital ad revenue is expected to grow by 30% over 2017.
Digital ad spend in India will grow by 25% in 2018: Pitch Madison Advertising Report
Pitch Madison advertising report for India is closely watched by the advertising and publishing industry. Radio and digital ad revenues has been projected to increase in India.
