The last Presidential elections in the US (2016) were overshadowed by many controversies, one of the main ones being the Russians were able to influence many American voters on Facebook. Post the US elections, other countries too warned Facebook of meddling with their elections (Germany).
In continuation of the series, “Building a Political Digital Campaign team in India“, this post focuses on where to publish and promote your content. Also, I throw some light on the usage of Indian language content in a campaign.
A recent study from Pew throws light on internet penetration and social media usage in developed and developing countries. As expected the growth of social media in developed countries has plateaued. The next wave of growth is going to be from emerging and developing countries. India becomes very important for all internet companies outside India as only Indian has the mass user base they are looking for. When it comes to revenues in the digital space India is yet to catch up with its Western & China counterparts.
Digital distractions is causing a huge loss at work and possibly even at home. But only we have to be blamed for such distractions.
Twitter bots these days have been influencing voters and main stream media. If fake news is not checked it can be dangerous.