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Digital Ad Spend During Lok Sabha 2019 Elections in India

BG Mahesh · May 23, 2019 · Leave a Comment

May 30, 2019: Prime Minister Narendra Modi greets President Kovind after taking oath to office in New Delhi

The Lok Sabha elections (General Elections) in India just concluded and has yet again demonstrated why it is the biggest democracy in the world. Few basis metrics from the recently concluded elections, Elections were held over 39 days 902 million registered voters (814.5 million during 2014 General elections) Voter Turnout: 67.11 per cent (605 million […]

Filed Under: Online Advertising Tagged With: election digital campaign, facebook, google

Twitter, Facebook, Google And General Elections 2019 of India

BG Mahesh · February 24, 2019 · Leave a Comment

The last Presidential elections in the US (2016) were overshadowed by many controversies, one of the main ones being the Russians were able to influence many American voters on Facebook. Post the US elections, other countries too warned Facebook of meddling with their elections (Germany). One of the main issues during the US elections was […]

Filed Under: etc Tagged With: bengali, election digital campaign, facebook, google, hindi, instagram, malayalam, telugu, twitter, whatsapp

9 of the 10 new internet users today are Indian language users: Google

BG Mahesh · May 16, 2017 · Leave a Comment

Google has been focusing on Indian languages for the past few years to increase the usage of its products in India. English uses have saturated in India

Filed Under: Indian Languages Tagged With: google, kpmg

Smartphones in use, moving from 2.5 billion to 5 billion

BG Mahesh · December 12, 2016 · Leave a Comment

Highlights from this interesting presentation by Benedict Evans about what changes we could see with the increase of the number of smartphones around the world, Global Population (Dec 2016): 5.5 billion people over 14 years old Number of mobile phones (Dec 2016): 5 billion Number of smartphones (Dec 2016): 2.5 billion SIM penetration is > […]

Filed Under: Mobile Tagged With: amazon, apple, facebook, google, machine learning

Indian Language Internet Alliance to build Indic internet

BG Mahesh · November 5, 2014 · Leave a Comment

Partners of ILIA

Google India has taken the initiative of working with various stake holders of the internet eco system in India to grow Indian Languages on the internet. Through this effort, India is expected to from the internet user base from the current 250 million to 500 million by 2017, a majority of whom will be from mobile […]

Filed Under: Indian Languages Tagged With: google, indic, indic fonts

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