It is a well-known fact that branding plays a significant role in the success of any product. For branding to succeed, the “brand recall” needs to be good. And when the brand recall is a result of word-of-mouth marketing, you know the branding has succeeded. With over 560 million internet users, India is the second-largest […]
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Sahamati turns one!
For those who don’t know me, I have approximately 3 decades of experience in digital media. Yes, digital media. Nothing to do with fintech. The closest I have been to fintech is as a user of many applications. After exiting Oneindia in Feb 2019, a company I founded in 2006, I was looking to do […]
Which Businesses will continue to be down post CoVID-19 lockdown
As it stands at the time of writing this blog post, the government intends lift the lockdown on May 3, 2020. Assuming this happens in a phased manner, I strongly believe life will not be normal for a while, not until we get a COVID-19 vaccine. Each of these businesses will impact the education industry. […]
Architects, builders reworking floor plans for Work From Home
COVID-19 has made a whirlwind, worldwide changes and while at it, it has widened the human perspective on many accounts. One outlook it has changed is how we work. As the COVID-19 took the world by storm and governments across the world issued lockdowns in their territories even businesses that naysaid the WFH concept scrambled […]
Is Work From Home suited for India, possibly not
India has been under lockdown from March 24 and suddenly corporates had to figure their Work From Home (WFH) strategy. None of them had time to plan on how to keep their operations going during a lockdown. Technology companies are accustomed to their employees but not the entire company working from home. And not all […]
