We live in a world awash with digital transformation, and yet filled with painful and broken user experiences ranging from systemic biases and dark patterns to just poor customer service across services and products. The digital era started with excitement and great hope and is now heading to a state of entropy, disorder and chaos. […]
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Brand recall of the WiFi logo in India is very strong
It is a well-known fact that branding plays a significant role in the success of any product. For branding to succeed, the “brand recall” needs to be good. And when the brand recall is a result of word-of-mouth marketing, you know the branding has succeeded. With over 560 million internet users, India is the second-largest […]
Sahamati turns one!
For those who don’t know me, I have approximately 3 decades of experience in digital media. Yes, digital media. Nothing to do with fintech. The closest I have been to fintech is as a user of many applications. After exiting Oneindia in Feb 2019, a company I founded in 2006, I was looking to do […]
Which Businesses will continue to be down post CoVID-19 lockdown
As it stands at the time of writing this blog post, the government intends lift the lockdown on May 3, 2020. Assuming this happens in a phased manner, I strongly believe life will not be normal for a while, not until we get a COVID-19 vaccine. Each of these businesses will impact the education industry. […]
Architects, builders reworking floor plans for Work From Home
COVID-19 has made a whirlwind, worldwide changes and while at it, it has widened the human perspective on many accounts. One outlook it has changed is how we work. As the COVID-19 took the world by storm and governments across the world issued lockdowns in their territories even businesses that naysaid the WFH concept scrambled […]