It’s amazing how things move in a cyclic fashion. In the days of the Vedas, lessons were taught by word of mouth. Over the years, the spoken word was written down and we began to learn by reading. And now, with the advent of podcasts, we’ve gone back to learning by listening to people speak.
Today I was at a hotel in Bangalore waiting for a meeting scheduled to start at 10:30 am. I reached the hotel a little early and decided to check out the bookstore in that hotel. For a Saturday 10:15 am can be considered early hours! I was strolling around the bookstore and I could not take my eyes off what the store manager was browsing – a Hindi website. Nothing that unusual about anyone reading Hindi on the net. The real stuff happened later.
Today’s Mint newspaper carried a very interesting report (Indicus Analytics) about the media consumption across India. The report talks about the three mediums – Newspaper, TV, Internet, Radio across various Socio Economic Classes (SEC categories) in India.
Twitter has been gaining substantial user base from India. Just a year back this article said Twitter was yet to gain popularity in India. In March 2009 the traffic from India went up by 74%, but as the comments in that posting indicates when you start from zero the growth curve always looks impressive. The profile of Twitters from India is pretty interesting.