The Lok Sabha elections (General Elections) in India just concluded and has yet again demonstrated why it is the biggest democracy in the world. Few basis metrics from the recently concluded elections, Elections were held over 39 days 902 million registered voters (814.5 million during 2014 General elections) Voter Turnout: 67.11 per cent (605 million […]
The last Presidential elections in the US (2016) were overshadowed by many controversies, one of the main ones being the Russians were able to influence many American voters on Facebook. Post the US elections, other countries too warned Facebook of meddling with their elections (Germany). One of the main issues during the US elections was […]
In continuation of the series, “Building a Political Digital Campaign team in India“, this post focuses on where to publish and promote your content. Also, I throw some light on the usage of Indian language content in a campaign. In an election, every vote matters. The basic assumptions most politicians / political parties make are, There is […]
A recent study from Pew throws light on internet penetration and social media usage in developed and developing countries. As expected the growth of social media in developed countries has plateaued. The next wave of growth is going to be from emerging and developing countries. India becomes very important for all internet companies outside India […]
Digital distractions is causing a huge loss at work and possibly even at home. But only we have to be blamed for such distractions.