In continuation of the series, “Building a Political Digital Campaign team in India“, this post focuses on where to publish and promote your content. Also, I throw some light on the usage of Indian language content in a campaign.
A recent study from Pew throws light on internet penetration and social media usage in developed and developing countries. As expected the growth of social media in developed countries has plateaued. The next wave of growth is going to be from emerging and developing countries. India becomes very important for all internet companies outside India as only Indian has the mass user base they are looking for. When it comes to revenues in the digital space India is yet to catch up with its Western & China counterparts.
Digital distractions is causing a huge loss at work and possibly even at home. But only we have to be blamed for such distractions.
Unfortunately instead of spending time with family and friends these days people are spending more time on their smartphones while visiting restaurants.
Highlights from this interesting presentation by Benedict Evans about what changes we could see with the increase of the number of smartphones around the world, Read more on Smartphones in use, moving from 2.5 billion to 5 billion…