cross IndiaIt is that time of the year. The entire internet eco-system wants to read Mary Meeker’s annual internet report. This year there has been a substantial focus on India (55 slides – slide 232 to 287).
mobile penetration
200 million smartphone users in India by 2016
India has a huge population of youth. Each one is interested in owning a smartphone to access the internet.
32% of mobile connections in India are not in use
300 million of the 934 million mobile users in India haven’t used their mobile for the past 60 days.
Mobile advertising spend in India: $35.4 million for 2011
Mobile ventures are the hottest topic in India today, it might get hotter after the acquisition of Instagram by Facebook for $1b. While the mobile internet usage (WAP & App) has been growing well in India the monetization has been a challenge on the mobile.
Mobile, Broadband report card for 2011 in India
Lot of things happened in India in the telecom sector – 2G scam, MNP (Mobile Number Portability), rise in smart phone usage, profits of telecom companies shrinking. For details see “Spectrum of troubles in 2011 for telecom industry“. The main table from the article has been captured here.
