The recently released report from KPMG titled “India’s Digital Future: India’s Media and Entertainment Report 2019” has covered various topics that would interest internet entrepreneurs in India.
mobile penetration
46% of online Indians primarily consumed local language content: Mary Meeker
cross IndiaIt is that time of the year. The entire internet eco-system wants to read Mary Meeker’s annual internet report. This year there has been a substantial focus on India (55 slides – slide 232 to 287).
200 million smartphone users in India by 2016
India has a huge population of youth. Each one is interested in owning a smartphone to access the internet.
32% of mobile connections in India are not in use
300 million of the 934 million mobile users in India haven’t used their mobile for the past 60 days.
Mobile advertising spend in India: $35.4 million for 2011
Mobile ventures are the hottest topic in India today, it might get hotter after the acquisition of Instagram by Facebook for $1b. While the mobile internet usage (WAP & App) has been growing well in India the monetization has been a challenge on the mobile.
