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mobile penetration

Nearly 50% of India’s population has access to the internet in 2019: KPMG Report

October 5, 2019 by BG Mahesh Leave a Comment

Monetizable vernacular internet users in India: Redseer Report

The recently released report from KPMG titled “India’s Digital Future: India’s Media and Entertainment Report 2019” has covered various topics that would interest internet entrepreneurs in India. To begin with some basic numbers – India has a population of 1.3 billion with a teledensity of 91% with 1.7 billion mobile connections and 700 million unique subscribers. The […]

Filed Under: Internet Tagged With: broadband penetration, internet penetration, kpmg, mobile penetration, redseer

46% of online Indians primarily consumed local language content: Mary Meeker

June 1, 2017 by BG Mahesh 1 Comment

cross IndiaIt is that time of the year. The entire internet eco-system wants to read Mary Meeker’s annual internet report. This year there has been a substantial focus on India (55 slides – slide 232 to 287). Internet penetration is at 27%, 355 million of 1.3 billion in India are online (there is still a lot […]

Filed Under: Internet Tagged With: broadband penetration, digital india, Indian language content, mary meeker, mobile penetration

200 million smartphone users in India by 2016

December 24, 2014 by BG Mahesh Leave a Comment

India to overtake US as the 2nd largest market for smartphones by 2016

India has a huge population of youth. Each one is interested in owning a smartphone to access the internet.

Filed Under: Mobile Tagged With: EMarketer, iamai, imrb, mobile penetration, smartphones

32% of mobile connections in India are not in use

November 28, 2012 by BG Mahesh Leave a Comment

Flower man in Kodaikanal using a mobile

300 million of the 934 million mobile users in India haven’t used their mobile for the past 60 days.

Filed Under: Mobile Tagged With: mobile penetration

Mobile advertising spend in India: $35.4 million for 2011

April 13, 2012 by BG Mahesh Leave a Comment

Mobile ventures are the hottest topic in India today, it might get hotter after the acquisition of Instagram by Facebook for $1b. While the mobile internet usage (WAP & App) has been growing well in India the monetization has been a challenge on the mobile. The article “Why Mobile Ads in Emerging Markets are the […]

Filed Under: Mobile Tagged With: mobile marketing, mobile penetration

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