The recently released report from KPMG titled “India’s Digital Future: India’s Media and Entertainment Report 2019” has covered various topics that would interest internet entrepreneurs in India. To begin with some basic numbers – India has a population of 1.3 billion with a teledensity of 91% with 1.7 billion mobile connections and 700 million unique subscribers. The […]
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Elections in 2018-19 could give a boost to digital ad revenues in India
Come November 2018, the election season in India starts. Five states will hold their assembly elections in Nov/Dec 2018 – Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana. Election season will end with General Elections in May 2019. Media is not complaining, I am not complaining as it will keep us busy and should attract more revenues. […]
9 of the 10 new internet users today are Indian language users: Google
Google has been focusing on Indian languages for the past few years to increase the usage of its products in India. English uses have saturated in India