The Lok Sabha elections (General Elections) in India just concluded and has yet again demonstrated why it is the biggest democracy in the world. Few basis metrics from the recently concluded elections,
election digital campaign
The last Presidential elections in the US (2016) were overshadowed by many controversies, one of the main ones being the Russians were able to influence many American voters on Facebook. Post the US elections, other countries too warned Facebook of meddling with their elections (Germany).
Just recently few state elections concluded (Chhattisgarh, Madhya Pradesh, Mizoram) and two big ones are going to be held on December 7, 2018 (Rajasthan and Telangana).
Come November 2018, the election season in India starts. Five states will hold their assembly elections in Nov/Dec 2018 – Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana. Election season will end with General Elections in May 2019. Media is not complaining, I am not complaining as it will keep us busy and should attract more revenues.
In continuation of the series, “Building a Political Digital Campaign team in India“, this post focuses on where to publish and promote your content. Also, I throw some light on the usage of Indian language content in a campaign.