The Lok Sabha elections (General Elections) in India just concluded and has yet again demonstrated why it is the biggest democracy in the world. Few basis metrics from the recently concluded elections, Elections were held over 39 days 902 million registered voters (814.5 million during 2014 General elections) Voter Turnout: 67.11 per cent (605 million […]
election digital campaign
Twitter, Facebook, Google And General Elections 2019 of India
The last Presidential elections in the US (2016) were overshadowed by many controversies, one of the main ones being the Russians were able to influence many American voters on Facebook. Post the US elections, other countries too warned Facebook of meddling with their elections (Germany). One of the main issues during the US elections was […]
Assembly elections in India not helping digital ad revenues
Just recently few state elections concluded (Chhattisgarh, Madhya Pradesh, Mizoram) and two big ones are going to be held on December 7, 2018 (Rajasthan and Telangana). Earlier I wrote general elections 2019 will be good for digital ad revenues in India. From what I saw these recently held state elections did not fetch any ad […]
Elections in 2018-19 could give a boost to digital ad revenues in India
Come November 2018, the election season in India starts. Five states will hold their assembly elections in Nov/Dec 2018 – Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana. Election season will end with General Elections in May 2019. Media is not complaining, I am not complaining as it will keep us busy and should attract more revenues. […]
How to exploit the potential of Indian Languages in an Election Digital Campaign
In continuation of the series, “Building a Political Digital Campaign team in India“, this post focuses on where to publish and promote your content. Also, I throw some light on the usage of Indian language content in a campaign. In an election, every vote matters. The basic assumptions most politicians / political parties make are, There is […]