election digital campaign

Assembly elections in India not helping digital ad revenues

BG Mahesh · December 5, 2018 · Leave a Comment

Just recently few state elections concluded (Chhattisgarh, Madhya Pradesh, Mizoram) and two big ones are going to be held on December 7, 2018 (Rajasthan and Telangana).

Elections in 2018-19 could give a boost to digital ad revenues in India

BG Mahesh · October 30, 2018 · Leave a Comment

Come November 2018, the election season in India starts. Five states will hold their assembly elections in Nov/Dec 2018 – Chattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana. Election season will end with General Elections in May 2019. Media is not complaining, I am not complaining as it will keep us busy and should attract more revenues.

How to exploit the potential of Indian Languages in an Election Digital Campaign

BG Mahesh · October 10, 2018 · Leave a Comment

In continuation of the series, “Building a Political Digital Campaign team in India“, this post focuses on where to publish and promote your content. Also, I throw some light on the usage of Indian language content in a campaign.

How to Get Facts & Figures For An Election Digital Campaign

BG Mahesh · October 6, 2018 · Leave a Comment

In continuation of the series, “Building a Political Digital Campaign team in India“, this post will focus on the websites the team needs to refer to get authentic government data. The visualization of data becomes very important in an election campaign, be it print, TV or digital. A high-quality infographic conveys a lot of messages.

Election Digital Campaign: Background of a Content Team Member

BG Mahesh · October 3, 2018 · Leave a Comment

In continuation of the series, “Building a Political Digital Campaign team in India“, this post will focus on what qualities a content writer would need to be part of an election digital campaign team. You will need to be a couple of notches above the usual writers to make an impact.