• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

BG Mahesh | mahesh.com

Internet in India

  • Home
  • Indian-Languages
  • Karnataka.com
  • Links
  • Gallery
  • About Mahesh
  • Contact Me
  • Show Search
Hide Search

Assembly elections in India not helping digital ad revenues

BG Mahesh · December 5, 2018 · Leave a Comment

Just recently few state elections concluded (Chhattisgarh, Madhya Pradesh, Mizoram) and two big ones are going to be held on December 7, 2018 (Rajasthan and Telangana).

Earlier I wrote general elections 2019 will be good for digital ad revenues in India. From what I saw these recently held state elections did not fetch any ad revenues for digital publishers. Few reasons could be,

  1. Is the internet penetration in these states not sizable? Karnataka, which had its elections in May 2018, has 17 million Facebook users.
    StateFB Users (Dec 2018)
    Mizoram340,000
    Chhattisgarh4.1 m
    Madhya Pradesh12 m
    Rajasthan15 m
    Telangana10 m (Hyderabad 7.7m)
    India270 m
  2. Candidates, rather than the political parties tend to spend on digital ads (we saw that pattern in Karnataka)
  3. Each of the two major political parties assumes they will win (or lose), hence no point in spending on digital ads.
  4. However, they did spend on print and TV ads. Unfair.
People wait with their identity cards to cast their votes for the Assembly elections, in Jabalpur, Madhya Pradesh, Wednesday, Nov 28, 2018.
People wait with their identity cards to cast their votes for the Assembly elections, in Jabalpur, Madhya Pradesh, Wednesday, Nov 28, 2018.

Have digital publishers figured out a way to reach the people we see in this photo? In just 2-3 years I believe internet penetration will reach many more in India. India expects to “add” another 500 million internet users soon. By 2021, India will have 536 million Indic users & 200 million English users.

Conclusion

Ultimately one tends to spend on a platform/site if they consider it to be an influencer. A politician wants their ad to be seen on a particular digital platform (FB vs individual publishers vs Google, forget Twitter) if they feel the reader gets influenced.

A digital publisher can attract that kind of user base only if they publish unbiased opinion articles, backed by data. It is best to focus on getting users/traffic for assembly election coverage with the assumption the ad revenues will come from sources other than the political field.

I still think digital publishers in India have a great opportunity for covering General Elections 2019. But are the publishing houses ready to invest in good content?

Irrespective of who wins in these 5 state assembly elections, I believe digital publishers lost.

Also See

  • Digital Ad Spend During Lok Sabha 2019 Elections in India

Related

Filed Under: Online Advertising Tagged With: digital advertising in india, election digital campaign

Reader Interactions

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Connect

  • Facebook
  • LinkedIn
  • Twitter

Top Posts

  • Digital India: A list of popular government websites in India
    Digital India: A list of popular government websites in India
  • False Narrative is more dangerous than Fake News
    False Narrative is more dangerous than Fake News
  • Indian Language Digital Tools, Portals & Mobile Apps
    Indian Language Digital Tools, Portals & Mobile Apps
  • Digital Media needs an Online Dispute Resolution system
    Digital Media needs an Online Dispute Resolution system
  • Is it safe for a woman to travel overnight in our buses?
    Is it safe for a woman to travel overnight in our buses?

Recent Posts

  • Digital Media needs an Online Dispute Resolution system
  • Digital Ad spend in India to grow 28% in 2021
  • A Self Regulatory Organization Needed For Digital Media in India
  • 1995-2020: 25 years of internet in India
  • Sahamati turns one!

Categories

  • Government
  • Internet Portals
  • Mobile
  • Online Advertising
  • Internet
  • Media
  • Social Media
  • Broadband
  • Indian Languages
  • etc

Tags

3g acquisition bangalore books Broadband broadband penetration browsers comscore dailyhunt digital advertising in india digital india domain name Ecommerce election campaign election digital campaign elections facebook google iamai imrb india online advertising indic indic fonts internet penetration kannada market size mobile advertising mobile apps mobile internet mobile marketing mobile penetration my column mysore nielsen oneindia online advertising forecast Print Media sjce smartphones tier-2 tv advertising twitter vijay next whatsapp yahoo

Copyright © 2022 · Mahesh.com

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT