Digital ad spend in India will grow by 25% in 2018: Pitch Madison Advertising Report

Pitch Madison Advertising Report is the most awaited report on predictions of ad spends in the media and advertising industry. The report is launched by Pitch, in partnership with Madison World. The report talks about the ad spend in the previous and upcoming year for all mediums: Print, TV, OOH, Digital, Radio, and Cinema.

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Advertisers demand toxic free content on Facebook and Google

There has been a lot of talk about fake news on the internet. Facebook and Google have been under pressure to suppress fake news. Not an easy task. But now these internet giafnts have a bigger problem – being held accountable to advertisers. Advertisers want to see toxic free content.

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FASTag – Electronic Toll Collection is convenient but needs improvements

Electronic Tolls are common in Western countries. A 2016 study by IIM, Kolkata said the country suffers losses of nearly Rs 40,000 crore per year due to delays in transportation. The study also said the delays led to consumption of fuel worth Rs 90,000 crore. India got its electronic toll tag, FASTag, in 2014.

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US undergraduate education – not as rosy as it appears

It is that time of the year in the US – high school graduates enter undergraduate programs every Fall. While most of us think it is a rosy picture, it is not. For curriculum & study workload, I think US undergraduate programs from good colleges are one of the toughest in the world. It is far from what you see in Hollywood movies.

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Blame yourself for the Digital Distractions in your life

Digital distraction is becoming a bigger problem of the day. I wrote about smartphones increasing time taken to finish a meal in restaurants, the sad part such distractions is the reduction in family time. But then I make a living out of the same digital world!

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