Not just India, the entire world is staring at a recession. Though we expect in a couple of months most countries would have controlled the spread of Coronavirus but it may not translate to the revival of the economy immediately. The total lockdown in India was expected by a few, if not many. Most of […]
india online advertising
Ecommerce ad spend will form the major chunk of digital advertising in India.
Mobile internet is contributing to the growth of internet user base in India. Very soon mobile will contribute the maximum to the digital revenues in India
Digital ad revenue is on the rise in India, but still a small smart of the entire advertising pie.
As per McKinsey Global Institute (MGI), India’s consumer markets will witness exponential growth during the period 2005-2025. India is expected to be the 5th largest consumer market globally by 2025. Advertising Spend in 2014 Advertising spends in 2014 grew by 10% (print, TV, online). The ad spend in 2014 (Jan-Dec) was dominated by political parties (Rs 600 crore […]