According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report, The global ad business will see a slowdown to 3.6% spending growth in 2017 The global ad business growth was projected growth for 2016 was 5.7% U.S. ad sales will see 1.7% growth in 2017, compared to 6.9% […]
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Digital advertising spend in India to cross $1 billion in 2016: GroupM
Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report. India is one of the few large […]
Online advertising in India to touch $1.6 billion in 2019
As per McKinsey Global Institute (MGI), India’s consumer markets will witness exponential growth during the period 2005-2025. India is expected to be the 5th largest consumer market globally by 2025. Advertising Spend in 2014 Advertising spends in 2014 grew by 10% (print, TV, online). The ad spend in 2014 (Jan-Dec) was dominated by political parties (Rs 600 crore […]