Mobile ventures are the hottest topic in India today, it might get hotter after the acquisition of Instagram by Facebook for $1b. While the mobile internet usage (WAP & App) has been growing well in India the monetization has been a challenge on the mobile. The article “Why Mobile Ads in Emerging Markets are the […]
mobile marketing
US Mobile Ad Spending Up By 80% in 2010
According to the latest report from eMarketer Mobile Ad spend in the US has gone up by 80% in 2010.
Forecast 2010: Digital ad spend in India
According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer Paid search will surpass display ad spends in the year 2010 in India By the end of 2010, the total digital ad spends –including display, search, mobile and social marketing — in India are expected to reach Rs […]
With latest Bollywood flops, SMS ads get creative
The last few weeks we have witnessed two big flops in Bollywood – Kites & Raavan. Just yesterday I received a SMS, Tired of flop films? Watch live theater instead! Showing this weekend: Peter Pan, Bust, Hypnosis, Quarterly Report & more. Goto Cinema n Events > IndianStage.in Very cool. Without naming the 2 movies they […]
Online ad revenue to surpass newspapers in U.S. by 2014
According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like, Television remains in first Online and mobile ads, excluding mobile ads, are projected to expand from $24.2 billion in 2009 to $34.4 billion in 2014 Newspaper sales are estimated to fall from $24.82 billion in 2009 […]