Online ad revenue to surpass newspapers in U.S. by 2014

According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like,

  • Television remains in first
  • Online and mobile ads, excluding mobile ads, are projected to expand from $24.2 billion in 2009 to $34.4 billion in 2014
  • Newspaper sales are estimated to fall from $24.82 billion in 2009 to $22.3 million in 2014.
  • In 2005, the broadband penetration in U.S. households was at 34%. An estimated 64% of households now have a broadband connection. The federal govt has allocated a stimulus of $7.2 billion to increase the broadband penetration.
  • Mobile advertising in North America is predicted to quadruple from $414 million in 2009 to $1.6 billion in 2014

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