Tier-ii towns of India seem to be the only hope for growth of internet portals. For ecommerce and content we have to look at reaching out to smaller towns.
Diwali is being celebrated from October 25-27 in India. Wishing you all a Happy Diwali.
Yesterday’s press release from IAMAI (in association with IMRB) about India’s internet penetration is very interesting. For those, like me, who live in Tier-1 cities “assume” that most of the metro population is on the net. Wrong. The findings from the report are,
Good news, rural broadband usage is on the rise in India!
Our politicians often claim “I am a poor farmer”, other than owning farm lands not sure how many of them have ever done real farming.
Indian retail industry is about $43,500 crore, will grow to $84,000 crore by 2015 (Pitch Magazine, March 2011 issue). Offline retail stores like Marks & Spencer, which has an ‘unaffordable tag’, has been struggling to make its presence felt in India. Marks & Spencer is now planning on expanding to non-metros, Tier-2 towns. The ambiance of the stores in the small towns will be the same as their stores in metros.
I recently read an interesting article in ET, “Small Towns, Big Appetite“, every business in India is looking at Tier-2 and Tier-3 cities to expand their business. MNCs were just not able to stay away from India and now they cannot afford to stay away from small towns in India. Read more on Small Towns in India: Food for thought…