Mukesh Ambani does everything at a very large scale, thankfully the internet connectivity has been on his radar. 100 m internet users in 100 days!
Not just politicians, now offline & online stores target non-metros, villages of India
Our politicians often claim “I am a poor farmer”, other than owning farm lands not sure how many of them have ever done real farming.
Indian retail industry is about $43,500 crore, will grow to $84,000 crore by 2015 (Pitch Magazine, March 2011 issue). Offline retail stores like Marks & Spencer, which has an ‘unaffordable tag’, has been struggling to make its presence felt in India. Marks & Spencer is now planning on expanding to non-metros, Tier-2 towns. The ambiance of the stores in the small towns will be the same as their stores in metros.
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Internet userbase in Rural India on the rise
It is encouraging to learn from a research carried out by IMRB/I-Cube that the userbase in Rural India is increasing. The report doesn’t talk about how the rural India connects to the net but my guess is most of them in rural India access the internet using BSNL broadband. I recall reading a while ago about BSNL coming up with a special broadband pricing plan for their rural users. I can’t find that article but this one talks about BSNL’s aggressive broadband plans for rural India.
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