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mobile apps

International Women’s Day – Women outpace men in mobile usage

BG Mahesh · March 8, 2014 · Leave a Comment

Usage of mobile apps by women

Women spent more time on average using smartphone and tablet applications than men did during Oct-Dec 2014, according to a Nielsen study

Filed Under: Mobile Tagged With: mobile apps, nielsen, women

57% of mobile users in India use social media apps on their phone

BG Mahesh · January 14, 2014 · Leave a Comment

Rangoli for Sankranti by artist Anisha Raghu

Mobile internet usage in India is hitting the roof. Social media is the most popular app on mobile phones in India.

Filed Under: Mobile Tagged With: facebook, internet penetration, mobile apps, smartphones, wearesocial

IT sector in India should be prepared to be part of a SCAM in 2014

BG Mahesh · December 22, 2013 · Leave a Comment

Loved the title in today’s Economic Times “Why 2014 will be the year of SCAM” – with so many scams around us why shouldn’t IT industry be part of a SCAM – Social, Cloud, Analytics, Mobility – to succeed? Some highlights from the article, The $110-billion technology services sector looking for new growth engines will […]

Filed Under: Technology Tagged With: analytics, mobile apps

Women in India use WhatsApp three times as much as men

BG Mahesh · May 11, 2012 · Leave a Comment

Smartphone usage pattern of men and women in India

Analytics these days has become very crucial for every industry. And when it comes to men vs women everybody notices it with great interest. Nielsen’s recent report “Smartphones in India: Web Browsing is for Men, Texts are For Women” has highlighted the smartphone usage of men and women in India. To summarize, Men spend 50 […]

Filed Under: Mobile Tagged With: mobile apps, nielsen

How big is the mobile app industry in India?

BG Mahesh · January 13, 2012 · Leave a Comment

Mobile apps. Image by Gerd Altmann from Pixabay

With India having over 800+ million mobile connections and 50-150m mobile internet users it is obvious mobile apps are becoming very popular. Entrepreneurs are focusing a lot on mobile apps which are internet rather than SMS based (thanks to the recent TRAI ban). The latest issue of Businessworld (App. App And Away) has covered on […]

Filed Under: Mobile Tagged With: mobile apps

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