Women spent more time on average using smartphone and tablet applications than men did during Oct-Dec 2014, according to a Nielsen study
Mobile internet usage in India is hitting the roof. Social media is the most popular app on mobile phones in India.
Loved the title in today’s Economic Times “Why 2014 will be the year of SCAM” – with so many scams around us why shouldn’t IT industry be part of a SCAM – Social, Cloud, Analytics, Mobility – to succeed?
Analytics these days has become very crucial for every industry. And when it comes to men vs women everybody notices it with great interest. Nielsen’s recent report “Smartphones in India: Web Browsing is for Men, Texts are For Women” has highlighted the smartphone usage of men and women in India. To summarize, Read more on Its time to pay more attention to women in India, I mean for the mobile apps…
With India having over 800+ million mobile connections and 50-150m mobile internet users it is obvious mobile apps are becoming very popular. Entrepreneurs are focusing a lot on mobile apps which are internet rather than SMS based (thanks to the recent TRAI ban).
The latest issue of Businessworld (App. App And Away) has covered on this topic extensively. Some highlights (with modifications),