Fake News has been a challenge across the world. It has become so big that Fake News was Collins Dictionary’s word for 2017. Most readers are unable to differentiate between real and fake news.
Fake news has been there for a long time. Experts in India are projecting as though Fake News is a new phenomenon. Fake News has been there for centuries,
- Journalists used “fake” in the 19th century to warn American consumers about products proffered by patent medicine pushers, con artists.
- In 1989 newspapers started publishing made-up interviews and stories about invented battles.
Fake News is not only in the political space but in other areas like manipulation of the stock market, health care options, business (Cadbury chocolate) and Bollywood too.
Local newspapers reproduce content published by big media houses and wire services. Readers of these newspapers never questioned the authenticity of what they read. But now the times have changed with social media thriving out there.
What is a False Narrative?
False narrative happens because they have insufficient information and the inaccurate assessment.
a false narrative—a version of events that, while partly true, had been shaped, in this case by a newspaper report, to elicit strong negative emotions like anger, fear, or disgust.
When the narrative is built on fake news, it adds a lot of complexity. For a common reader, it is almost impossible to identify fake news and fake narrative. The idea behind false narrative is simple,
The bigger the lie, the more people believe it – Joseph Goebbels, Hitler’s Minister for Misinformation
If you want your disinformation to convince people, it is always paid to base it on a germ of truth.
I am a lot more concerned about the False Narrative,
- False narratives linger in the public discourse for a long time horizon.
- Once in mind, you cannot change it.
- False narratives get solidified into commonly accepted truths due to the body of knowledge that gets built up over time cross-referencing material based on false narratives.
- False narrative has a larger audience than legitimate news. The corrected version has a lesser audience than original misinformation.
- People read it incorrectly.
- Giving color to the news when it actually is not there
- Opeds were written literally from day 1 of a famous journalist’s murder in Bengaluru, the elite had already decided who was guilty before any investigation began.
- Deaths of children in Gorakhpur hospital is condemnable. But did readers get to read the full story?
- From US media, when a black cop shot a black with a gun, the reporting was completely different as it did not “fit the narrative” of a white cop killing a black.
- The fake narrative needs to be countered and challenged – both left and right
- When a friend of yours shares it on Twitter and Facebook, you tend to trust that news more, even if it was a false narrative.
- Govts are known to give a different spin to news during war times.
An author is taking his/her own view of an incident without any basis to give a false narrative. The main goal of the author is to harm a person, political party or even the country.
Recently Indian Ambassador to the US slammed US media for negative portrayal of India without getting into the facts.
Today, in the age of TV & social media there is constant discussion of the narrative, no matter how baseless is being stretched and twisted. This may look entertaining (nightly news!) but is very harmful.
The data from a Stanford Research was so alarming that researchers stated, “At present, we worry that democracy is threatened by the ease at which disinformation about civic issues is allowed to spread and flourish.”
Digital Media has made the problem worse
Media students are taught about “WHO, WHAT, WHEN, WHERE, WHY and HOW”, but rarely practiced.
There is a race for ‘who published first’ in digital media. Corrections to the story, if at all, can come later. Young journalists are not making calls to cross-check the veracity of what they are writing.
Most journalists in the online space depend on Twitter, TV, and print to write their articles. The same topic, especially if sensitive, are not covered the same way in each medium. By the time someone down the chain writes about it, you can expect the meaning to have changed.
At best, online publishers these days check if an image was associated with some other event before using it in an article. This can be easily done on sites like tineye.com or Google Images. But this doesn’t fix the problem of identifying false narrative.
Publishers, platforms don’t want to be policed. They want to regulate themselves. If this self-regulation fails, governments will be forced to bring in policies. The government of India tried to look into this problem, but the plans were announced in a hurry, which I believe will not see the light of the day.
Social media has made the problem of spreading false narratives worse.
How to fix a False Narrative
Fixing a false narrative is complex. An algorithm, however complex, cannot identify this problem. For now, it has to be done manually by countering such news but this is not a scalable model.
Someday if technologically this problem is solved, the problem in India is multi-fold – we publish news in multiple Indian languages. While there are efforts in the area of NLP (Natural Language Processing) focused on Indian languages, it would be interesting to see if they can come up with something to identify false narrative.
- BBC Video – The (not so brief) history of fake news – covers Brexit, FIFA 2018 (Russia)
- UK Parliamentary report on fake news and Facebook
- False news is easier to spread than real news
- The real story of the “Fake Story” of Europe’s most charismatic CEO
- The spread of inaccurate political information in the era of distrusted news media: Knight Foundation
- Fact Check now available in Google Search and News around the world
- Medianama’s series on Fake News: Part 1, Part 2, Part 3
- Malaysian Prime Minister promises harsh prison sentences for ‘fake news’
- Database of fake news websites in the US
- UN official to governments: ‘Avoid spreading Fake News’
- The Robots Will Make the Best Fake News
- The Spread of Fake News by Social Bots
- Both Trump supporters and opponents label many things “fake news”
- Building a Political Digital Campaign team in India