Digital Ad Spend to account for 20% of total ad spend in India 2018

According to IAMAI’s report titled, “Digital Advertising in India 2017” consumers are increasingly trusting online ads. Digital ad spend in India is estimated to clock Rs 12,046 crore of the total Rs 59,000 crore in 2018. The digital ad revenue is expected to grow by 30% over 2017.

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India To Cross 400 Million Internet Users By Dec 2015

The number of Internet users in India is expected to reach 402 million by December 2015, registering a growth of 49% over last year

200 million smartphone users in India by 2016

India has a huge population of youth. Each one is interested in owning a smartphone to access the internet.

43% of the non-users of the Internet in India are willing to go online if content is provided in local language

Every year IAMAI does a great job in releasing a report on Local Language (Indic) usage in India. Few highlights from “Local Language Report 2013” are listed below, Read more on 43% of the non-users of the Internet in India are willing to go online if content is provided in local language…

Future internet user base projections will be only for mobile, India to have 165m users by 2015

It looks like all research for internet usage in India will be covering the mobile heavily and just as a courtesy desktop PC will be included. Just yesterday I received the report “Mobile Internet in India – December 2012” from IAMAI.  There are 3 types of Mobile internet users in the report, Read more on Future internet user base projections will be only for mobile, India to have 165m users by 2015…