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reports

43% of the non-users of the Internet in India are willing to go online if content is provided in local language

BG Mahesh · March 25, 2014 · Leave a Comment

Every year IAMAI does a great job in releasing a report on Local Language (Indic) usage in India. Few highlights from “Local Language Report 2013” are listed below, Increase in availability of local language content can increase the user base of internet users in India by 25% (majority of this coming from rural areas) 43% […]

Filed Under: Indian Languages Tagged With: iamai, indic, reports

Jan-Jun 2010: U.S. Online Ad Revenue Rises, Back on Track

BG Mahesh · October 14, 2010 · Leave a Comment

The internet industry always looks upto the US online industry performance to check the health of internet industry in their own country. India is no exception. Internet advertising revenue in the U.S. rose 11% to $12.1 billion in the first half of the year, according to the report by the Interactive Advertising Bureau and PricewaterhouseCoopers. […]

Filed Under: Online Advertising Tagged With: reports

Forecast 2010: Digital ad spend in India

BG Mahesh · October 5, 2010 · Leave a Comment

According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer Paid search will surpass display ad spends in the year 2010 in India By the end of 2010, the total digital ad spends –including display, search, mobile and social marketing — in India are expected to reach Rs […]

Filed Under: Online Advertising Tagged With: mobile marketing, online advertising forecast, reports, social media advertising

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