Every year IAMAI does a great job in releasing a report on Local Language (Indic) usage in India. Few highlights from “Local Language Report 2013” are listed below, Increase in availability of local language content can increase the user base of internet users in India by 25% (majority of this coming from rural areas) 43% […]
reports
Jan-Jun 2010: U.S. Online Ad Revenue Rises, Back on Track
The internet industry always looks upto the US online industry performance to check the health of internet industry in their own country. India is no exception. Internet advertising revenue in the U.S. rose 11% to $12.1 billion in the first half of the year, according to the report by the Interactive Advertising Bureau and PricewaterhouseCoopers. […]
Forecast 2010: Digital ad spend in India
According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer Paid search will surpass display ad spends in the year 2010 in India By the end of 2010, the total digital ad spends –including display, search, mobile and social marketing — in India are expected to reach Rs […]
