It is not surprising to see advertising will grow in the year 2021. It does grow year on year, but after a dull 2020 due to the pandemic, the ad revenue had to only grow. Two reports, GroupM [Mint, ET] & Pitch Madison quote different numbers. GroupM’s Projections For Advertising For 2021 GroupM forecast report […]
online advertising forecast
Digital advertising in India: 2011 report card, 2012 projections
Pitch Madison Media Advertising Outlook 2012 held in New Delhi on Feb 17, 2012 sheds some light on the advertising market in India for the year 2012. Before that some numbers for advertising marketing in India for 2011, Indian advertising grew 8% at Rs 25,594 cr in 2011 (Rs 9,300 crore in 2003) The last […]
Forecast 2010: Digital ad spend in India
According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer Paid search will surpass display ad spends in the year 2010 in India By the end of 2010, the total digital ad spends –including display, search, mobile and social marketing — in India are expected to reach Rs […]
Digital Outlook 2009: How is the digital ad spend pie divided in India?
Few days ago Juxt+WebChutney released the Digital Outlook 2009 report. I must thank and congratulate Juxt and Webchutney folks in compiling a lot of data and presenting it in a very professional way. It gives us publishers a lot of insight. Thank you folks! I have extracted the parts which I found relevant for my […]
Online Ad Spend Forecast 2009 – various projections
With the world economic slowdown every business seems to be hit in some form or the other. Media is no exception. Few interesting reports, US Online ad spending will climb by 8.9% in 2009 (reduced from the earlier projection of 14%), from $23.6 billion to $25.7 billion according to eMarketer. The growth is expected to […]
