Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report.
Pitch Madison Media Advertising Outlook 2012 held in New Delhi on Feb 17, 2012 sheds some light on the advertising market in India for the year 2012. Before that some numbers for advertising marketing in India for 2011, Read more on Online advertising in India: 2011 report card, 2012 projections…
As kids, we grew up listening to just one radio station – All India Radio. The tone of every news bulletin, every jockey was the same – monotonous. It wasn’t even clear if the news item was good news or bad news.
Recently I wrote about Indian politicians using the power of the internet in India. The Obama campaign fever surely has been a huge success even amongst the Indian politicians. Obama campaigned impressively on every medium available.