Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report. India is one of the few large […]
radio advertising
Digital advertising in India: 2011 report card, 2012 projections
Pitch Madison Media Advertising Outlook 2012 held in New Delhi on Feb 17, 2012 sheds some light on the advertising market in India for the year 2012. Before that some numbers for advertising marketing in India for 2011, Indian advertising grew 8% at Rs 25,594 cr in 2011 (Rs 9,300 crore in 2003) The last […]
Only 2% of radio stations are dedicated to news
As kids, we grew up listening to just one radio station – All India Radio. The tone of every news bulletin, every jockey was the same – monotonous. It wasn’t even clear if the news item was good news or bad news. With the airwaves opening up in India we finally got many radio stations. […]
Radio Obama fever hits Indian politicians
Recently I wrote about Indian politicians using the power of the internet in India. The Obama campaign fever surely has been a huge success even amongst the Indian politicians. Obama campaigned impressively on every medium available. I recommend you read this blog post which talks about how Obama used the net to plan his presidency […]