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International Women’s Day – Women outpace men in mobile usage

BG Mahesh · March 8, 2014 · Leave a Comment

Usage of mobile apps by women

Women spent more time on average using smartphone and tablet applications than men did during Oct-Dec 2014, according to a Nielsen study

Filed Under: Mobile Tagged With: mobile apps, nielsen, women

15% of smartphone users in India go for unlimited data plan

BG Mahesh · February 25, 2013 · 1 Comment

Data plans among smartphone users. Source Nielsen

Nielsen has analyzed the data plans of smartphone users around the world. In India most of them prefer to pay per MB of usage, in Japan most want unlimited data.

Filed Under: Mobile Tagged With: mobile internet, nielsen, smartphones

Prepaid mobile plan usage: 88% in India, 2% in Korea

BG Mahesh · February 24, 2013 · Leave a Comment

Prepaid mobile users in the world. Source: Nielsen

Prepaid and postpaid are the two methods of using a mobile phone. In India prepaid is the favorite way to pay for your mobile phone.

Filed Under: Mobile Tagged With: mobile recharge, nielsen, prepaid

89% of mobile users in India carry just one handset

BG Mahesh · February 23, 2013 · Leave a Comment

Mobile users with more than one handset

Even though the mobile penetration is high in India it is surprising to see an overwhelming majority of users carry just one mobile handset in India.

Filed Under: Mobile Tagged With: mobile handsets, nielsen

Women in India use WhatsApp three times as much as men

BG Mahesh · May 11, 2012 · Leave a Comment

Smartphone usage pattern of men and women in India

Analytics these days has become very crucial for every industry. And when it comes to men vs women everybody notices it with great interest. Nielsen’s recent report “Smartphones in India: Web Browsing is for Men, Texts are For Women” has highlighted the smartphone usage of men and women in India. To summarize,

Filed Under: Mobile Tagged With: mobile apps, nielsen

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