Women spent more time on average using smartphone and tablet applications than men did during Oct-Dec 2014, according to a Nielsen study
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15% of smartphone users in India go for unlimited data plan
Nielsen has analyzed the data plans of smartphone users around the world. In India most of them prefer to pay per MB of usage, in Japan most want unlimited data.
Prepaid mobile plan usage: 88% in India, 2% in Korea
Prepaid and postpaid are the two methods of using a mobile phone. In India prepaid is the favorite way to pay for your mobile phone.
89% of mobile users in India carry just one handset
Even though the mobile penetration is high in India it is surprising to see an overwhelming majority of users carry just one mobile handset in India.
Women in India use WhatsApp three times as much as men
Analytics these days has become very crucial for every industry. And when it comes to men vs women everybody notices it with great interest. Nielsen’s recent report “Smartphones in India: Web Browsing is for Men, Texts are For Women” has highlighted the smartphone usage of men and women in India. To summarize,
