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Women in India use WhatsApp three times as much as men

BG Mahesh · May 11, 2012 · Leave a Comment

Smartphone usage pattern of men and women in India

Analytics these days has become very crucial for every industry. And when it comes to men vs women everybody notices it with great interest. Nielsen’s recent report “Smartphones in India: Web Browsing is for Men, Texts are For Women” has highlighted the smartphone usage of men and women in India. To summarize, Men spend 50 […]

Filed Under: Mobile Tagged With: mobile apps, nielsen

Indians embrace social media, dumping email: Nielsen

BG Mahesh · May 30, 2011 · 1 Comment

Social Media icons. Photo by NeONBRAND on Unsplash

It is no secret that a lot of Indians are spending a lot of time on social media, mainly on Facebook. While most of the users for Twitter are from outside the US, I don’t think there is a huge mass of quality Twitter users in India. The latest report from Nielsen wire “Indians Now […]

Filed Under: Social Media Tagged With: nielsen

Facebook slowly replacing traditional email

BG Mahesh · August 3, 2010 · 1 Comment

Farville

These days many prefer to send me an email using LinkedIn or Facebook. I am yet to get used to this new platform for email when it comes to user experience they don’t come anywhere near the traditional email. I cannot see FB’s Inbox replacing traditional email, how do you create folders and organize your […]

Filed Under: Social Media Tagged With: nielsen

Indian Ad Market SNUBS recession, grows by 25% in 2008

BG Mahesh · May 29, 2009 · Leave a Comment

According to Nielsen, the impact of the recession in India has been minimal. The overall ad market grew by 25% in 2008, very healthy under these circumstances. Media Outlet 2008 (US$000s) 2007 (US$000s) % Change TV 2,195,065 1,845,807 19% Newspapers 3,322,955 2,418,702 37% Magazines 411,922 324,771 27% Radio 670,285 648,064 3% Cinema 47,132 42,713 10% […]

Filed Under: Online Advertising Tagged With: ad market, nielsen, recession

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