Analytics these days has become very crucial for every industry. And when it comes to men vs women everybody notices it with great interest. Nielsen’s recent report “Smartphones in India: Web Browsing is for Men, Texts are For Women” has highlighted the smartphone usage of men and women in India. To summarize, Men spend 50 […]
nielsen
Indians embrace social media, dumping email: Nielsen
It is no secret that a lot of Indians are spending a lot of time on social media, mainly on Facebook. While most of the users for Twitter are from outside the US, I don’t think there is a huge mass of quality Twitter users in India. The latest report from Nielsen wire “Indians Now […]
Facebook slowly replacing traditional email
These days many prefer to send me an email using LinkedIn or Facebook. I am yet to get used to this new platform for email when it comes to user experience they don’t come anywhere near the traditional email. I cannot see FB’s Inbox replacing traditional email, how do you create folders and organize your […]
Indian Ad Market SNUBS recession, grows by 25% in 2008
According to Nielsen, the impact of the recession in India has been minimal. The overall ad market grew by 25% in 2008, very healthy under these circumstances. Media Outlet 2008 (US$000s) 2007 (US$000s) % Change TV 2,195,065 1,845,807 19% Newspapers 3,322,955 2,418,702 37% Magazines 411,922 324,771 27% Radio 670,285 648,064 3% Cinema 47,132 42,713 10% […]