In continuation of the series, “Building a Political Digital Campaign team in India“, this post focuses on where to publish and promote your content. Also, I throw some light on the usage of Indian language content in a campaign.
In continuation of the series, “Building a Political Digital Campaign team in India“, this post will focus on the websites the team needs to refer to get authentic government data. The visualization of data becomes very important in an election campaign, be it print, TV or digital. A high-quality infographic conveys a lot of messages.
In continuation of the series, “Building a Political Digital Campaign team in India“, this post will focus on what qualities a content writer would need to be part of an election digital campaign team. You will need to be a couple of notches above the usual writers to make an impact.
India saw the usage of a digital campaign in elections for the first time during General Elections 2014. While to some extent digital marketing was seen before the 2014 elections, in a true sense it was only in 2014 we saw an organized effort in the digital space.
Karnataka assembly election 2018 campaign is in full swing. Media and election pundits say this assembly election is a ‘litmus test for PM Narendra Modi’. From what I recall, every assembly & by-election since May 2014 has been seen as a litmus test for the Prime Minister.