In continuation of the series, “Building a Political Digital Campaign team in India“, this post focuses on where to publish and promote your content. Also, I throw some light on the usage of Indian language content in a campaign.
Bengali is the 7th Indian language offering on Oneindia.
During the 3rd week of every month, we get a report card of our traffic performance from ComScore. We know our traffic numbers from Google Analytics but third-party reports are used by advertisers to judge the performance of various sites. Recently ComScore held a webinar “The Rise of India’s Digital Consumer and What it Means for the Future“. The summary of the webinar has been well summarized (or detailed) on Medianama.
We feel elated! Oneindia is 5 year old now. We had so many challenges, we fought them one by one.