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mobile advertising

72% of total digital budgets will be for mobile advertising

BG Mahesh · December 5, 2016 · Leave a Comment

According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report, The global ad business will see a slowdown to 3.6% spending growth in 2017 The global ad business growth was projected growth for 2016 was 5.7% U.S. ad sales will see 1.7% growth in 2017, compared to 6.9% […]

Filed Under: Online Advertising Tagged With: groupm, mobile advertising, us online ad spend

Mobile’s global share of ad spend is expected to more than double by 2017

BG Mahesh · June 24, 2015 · Leave a Comment

Global ad spend by 2017. Graphics by pctechmag.com

The growth of mobile internet user base will push the ad spend across the world according to a report by ZenithOptimedia.

Filed Under: Online Advertising Tagged With: mobile advertising

By 2018 more than 50% of digital ad spend in India will go to mobile

BG Mahesh · April 15, 2015 · 4 Comments

Mobiles are being used everywhere in India!

Mobile internet is contributing to the growth of internet user base in India. Very soon mobile will contribute the maximum to the digital revenues in India

Filed Under: Mobile Tagged With: india online advertising, mobile advertising

Twitter Acquires Namo Media!

BG Mahesh · June 6, 2014 · Leave a Comment

Narendra Modi on Twitter

In an effort to strengthen itself in the native advertising + mobile ad space Twitter acquired NaMo media

Filed Under: Social Media Tagged With: mobile advertising, narendra modi, native advertising, twitter

Measurement Guidelines For ‘Mobile Application’ and ‘Mobile Web’ Advertising Finalized

BG Mahesh · July 13, 2013 · Leave a Comment

Mobile ad revenue is expected to surpass desktop ad revenue. However the measurement guidelines for mobile ads were not finalized till now

Filed Under: Mobile Tagged With: mobile advertising

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