According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report,
mobile advertising
Mobile’s global share of ad spend is expected to more than double by 2017
The growth of mobile internet user base will push the ad spend across the world according to a report by ZenithOptimedia.
By 2018 more than 50% of digital ad spend in India will go to mobile
Mobile internet is contributing to the growth of internet user base in India. Very soon mobile will contribute the maximum to the digital revenues in India
Twitter Acquires Namo Media!
In an effort to strengthen itself in the native advertising + mobile ad space Twitter acquired NaMo media
Measurement Guidelines For ‘Mobile Application’ and ‘Mobile Web’ Advertising Finalized
Mobile ad revenue is expected to surpass desktop ad revenue. However the measurement guidelines for mobile ads were not finalized till now
