According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report,
The growth of mobile internet user base will push the ad spend across the world according to a report by ZenithOptimedia.
Mobile internet is contributing to the growth of internet user base in India. Very soon mobile will contribute the maximum to the digital revenues in India
In an effort to strengthen itself in the native advertising + mobile ad space Twitter acquired NaMo media
Mobile ad revenue is expected to surpass desktop ad revenue. However the measurement guidelines for mobile ads were not finalized till now