According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report, The global ad business will see a slowdown to 3.6% spending growth in 2017 The global ad business growth was projected growth for 2016 was 5.7% U.S. ad sales will see 1.7% growth in 2017, compared to 6.9% […]
us online ad spend
Internet advertising sees slower growth in US, faster growth in India
Internet advertising in the US has always been an envy for folks in India. Online advertising in the US clocked an average of $2.83 billion a month for Jan-June 2012! Few highlights from a study by PricewaterhouseCoopers, Where does Online Advertising stand in India?
US online Ad spend in 2009 to grow by 4.5% over 2008
According to adWeek/eMarketer the online Ad spend in US will grow to $24.5 billion in 2009. Earlier it was projected to reach $25.7 billion. Marketers spend more on Internet ads, while they spend less on advertising placed in other media, such as newspapers, radio and magazines. These spending shifts predate the recession, but the current […]