US online Ad spend in 2009 to grow by 4.5% over 2008

According to adWeek/eMarketer the online Ad spend in US will grow to $24.5 billion in 2009. Earlier it was projected to reach $25.7 billion.

Marketers spend more on Internet ads, while they spend less on advertising placed in other media, such as newspapers, radio and magazines. These spending shifts predate the recession, but the current economic forces both reinforce the new advertising models and make them more permanent.

Marketers can more readily measure the results of Internet advertising than with most traditional media, both during campaigns and after they are completed. Those capabilities help produce more efficient advertising and higher ROI, which in turn push traditional media to compete with lower pricing.

In India 60% of the online ad spend happens through Google Adwords, the rest thru Ad Agencies and Ad networks.