Mobile internet usage has been growing all around the world and India is no exception. PC sales is on a decline this year (2012) for the first time since 2001. We have seen phenomenal growth ourselves in Oneindia’s mobile properties. But the monetization on mobile has always been a challenge, at least for us. In […]
mobile advertising
Mobile advertising not taking off, it is all about size
According to the recent article “Smartphone Ads and Their Drawbacks” the small size screens and non-availability of tracking tools has not made mobile advertising as attractive as its cousin desktop advertising. Advertisers are willing to pay much more to reach a thousand pairs of eyes gazing upon a computer or tablet than a thousand pairs […]
Nokia lost on smart phones, but a leader in mobile ads
According to InMobi research, the breakup of phone operating system of the global mobile advertising market (for July 2010), Nokia has around 40 percent of the smartphone market with its Symbian operating software (now lead by BlackBerry & iPhone) 48 percent of all its display ad impressions were carried on Nokia phones (on InMobi network) […]
How big is the mobile marketing opportunity from WAP sites in India?
Last numbers from TRAI for September 2008, 10 million mobile users added in Sept (7.69m GSM, 2.34m CDMA) Total number of mobile users: 315 m (slurp!). In August the user base was 305.24 m. India is the ‘fastest’ growing wireless/mobile market and the second largest market after China. Majority of mobile users in India are […]
Mobile Advertising in India
With Mobiles becoming very popular in India, mobile portals are bumping into a problem which I had encountered a decade ago – how to monetize from this medium. The problems encountered in the web and mobile mediums are very different. Few points that come to my mind are, With the internet the penetration in India […]