According to InMobi research, the breakup of phone operating system of the global mobile advertising market (for July 2010),
- Nokia has around 40 percent of the smartphone market with its Symbian operating software (now lead by BlackBerry & iPhone)
- 48 percent of all its display ad impressions were carried on Nokia phones (on InMobi network)
- Android’s market share is 17%, InMobi carried 3% of ads on Android phones
- In terms of advert impressions, Nokia had almost 10 billion ad impressions in July. Apple had 1.6 billion impressions while Android had over 711 million
On Indian mobi portals I still feel there is a lot of scope for improvement when it comes to mobi ads. On our mobi portal, Oneindia.mobi, most of the time I see ads from outside India (not very relevant for our readers) or the ads are linked to the normal website of the advertiser (not mobile friendly).