Digital Ad Spend to account for 20% of total ad spend in India 2018

According to IAMAI’s report titled, “Digital Advertising in India 2017” consumers are increasingly trusting online ads. Digital ad spend in India is estimated to clock Rs 12,046 crore of the total Rs 59,000 crore in 2018. The digital ad revenue is expected to grow by 30% over 2017.

Read more on Digital Ad Spend to account for 20% of total ad spend in India 2018…

Digital ad spend in India will grow by 25% in 2018: Pitch Madison Advertising Report

Pitch Madison advertising report for India is closely watched by the advertising and publishing industry. Radio and digital ad revenues has been projected to increase in India.

Will Print ads in India become unaffordable?

If you want to advertise in English print media the most sought out brand is the Times of India (BCCL). The youth in this country likes it (Page 3). Kids these days just don’t bother to read the main section 🙁 but then going to a circus may be more fun than reading about what is happening in the parliament.

Read more on Will Print ads in India become unaffordable?…