Even though the mobile penetration is high in India it is surprising to see an overwhelming majority of users carry just one mobile handset in India.
IAMAI & IMRB have released a report “Report on Vernacular Content: 2009“. I had conveyed my thoughts on this subject to IMRB for this report. Some of the highlights from this report are,
According to the article “Local Brands and Samsung grow at Nokia’s expense in India” the market share of mobile handsets in India is,
During IPL3 we saw many TV ads of mobile handsets, all of them were not so well known to the Indian mobile users (Spice, Lava, Zen, Micromax).