Even though the mobile penetration is high in India it is surprising to see an overwhelming majority of users carry just one mobile handset in India.
mobile handsets
Indian Language in print, internet, TV: Report
IAMAI & IMRB have released a report “Report on Vernacular Content: 2009“. I had conveyed my thoughts on this subject to IMRB for this report. Some of the highlights from this report are, Geographic Segments Top metros in terms of population: Delhi, Mumbai, Kolkota, Chennai Other 4 metros: Bangalore, Hyderabad, Pune, Ahmedabad Small metros: Cities […]
Market share of Mobile Handsets in India
According to the article “Local Brands and Samsung grow at Nokia’s expense in India” the market share of mobile handsets in India is, Indian brands (Micromax, Spice, Karbonn, Lava, Lemon, Max) gained a cumulative 10 percentage points of market share in the very competitive Indian market. All mobile handset providers are talking about dual-SIM, QWERTY […]
Mobile handsets and status symbol
During IPL3 we saw many TV ads of mobile handsets, all of them were not so well known to the Indian mobile users (Spice, Lava, Zen, Micromax). The price of these phones are really attractive. I see a Blackberry type handset from Zen at Rs 3,999. Just recently one of the manufacturers of these low […]